This week, Lino held a contest: Whoever responded on Twitter with funny reasons why they should get his book won a copy of Sinner.
I really liked this, as it threw a bone to the many Twitter followers Lino has. He's always reading Facebook comments on the air, whereas Twitter is usually just a place for some funny jokes. It's a nice way to get involved with many different forms of media.
Here's hoping he uses the catholicguyshow Twitter account more in the future. Using this would be a great way to inform the 3,300+ followers of what is coming up on the show.
Up next? I think Lino should donate copies of his book to local libraries. That way, when people get bored with Charles Dickens, they can read the exploits of Catholic Media's top sinner!